10 at 10 Hip Hop Showcase of Beats and Rhymes

10 at 10 is a hip hop music showcase, where 10 artists each perform 10 minute sets, starting at 10:00pm sharp. It has become the leading platform for building the hip hop community in Calgary through events, promotion, and philanthropy. On top of being the longest-running series of its kind in the city, it has quickly become an outlet to export hip hop/R&B artists and producers throughout Canada.

I coordinate the Marketplace Area to run each month during the 10 at 10 showcase. The vision is to allow clothiers, jewelry makers, artists, fashion designers, print makers, shoe collectors, a well as a the performance artists themselves, a place to sell their “urban” culture wear/items to a demographic of 400 direct members of the community. All vendors are promoted individually by 10 at 10 prior to the show via website, social media, and throughout the show with announcements.

Role: Marketplace Coordinator
Dates: Second Wednesday of each month (started September 2011)
Location: Commonwealth Bar & Stage, 731 10 Avenue SW, Calgary, AB

Photos courtesy of:
Kelly Hofer (http://www.kellyhofer.com/)
Jonard Tan Photography (http://www.jonardtanphotography.com/)